Execute Signal-to-Action Plays with emails that resonate with each buyer as if they were written specifically for them.

Salesloft leverages AI to generate highly personalized email content within Plays. Unlike generic outreach, each email is dynamically crafted for individual buyers, drawing on their unique historical data to ensure unparalleled relevance and impact.

In this article, you will learn how to create a Play email using AI. This article includes:

• Before you Create a Play Email Action using AI
• Create a Play Email Action using AI Instructions
• Additional Information: Create a Play Email Action Using AI
• Next Steps

Before you Create a Play Email Action using AI

Before using AI to generate a Play email, there are a few things you’ll need to consider. These include: 

• The ability to create Play emails using AI is governed by the Generative Artificial Intelligence setting. To learn more about Salesloft's use of AI, check out our Salesloft & AI article.
• To create Plays, you must be a Salesloft admin.
• Salesloft uses Google GeminiI for AI-generated email content.
• The email drafts are built using information you provide. We recommend only including information that you’re comfortable sending to a potential customer in a sales email.
• Please review all AI-generated email content before sending.

Create a Play Email Action using AI Instructions

The process of creating AI-generated Play email begins when you create a Play. While creating a Play, you’ll have the option to add a Task to the play.

To create an email task within a Play using AI, follow these steps:

1. From the Task section of the Play builder, select Email Task.
2. Next, click Edit Email. Two options will appear: Standard Email and AI Dynamic Email. Click the Select button next to AI Dynamic Email.
3. Fill in the prompts that appear. The first prompt asks you the purpose of the email and the second prompt allows you to add any additional information that may be relevant to the email.
4. Click Generate test once you have completed the prompts. This will show you a preview of the email. If you are not satisfied with the preview, click Regenerate.
5. If you are satisfied with the preview, click Save.

Additional Information: Create a Play Email using AI

For more information on Plays, check out these help articles:

Manage Plays

Create a Play

Next Steps

Use the Play Outcomes and Content Performance Analytics to monitor adoption and performance. Analyze conversion rates and response times to determine whether the Play is improving outcomes.