Drift Attributes are fields that have been collected and are commonly supplied by Drift Intel.  These fields can be used for Targeting, and Personalization in bot flows. 
 

Commonly Used Drift Attributes

Common attributes for Personalization Tokens

Clearbit Attributes

Additional User Attributes

Additional Clearbit Attributes

name	Name of company
legalName	Legal name of the company
site.phoneNumbers	List of phone numbers that appear on the website
site.emailAddresses	List of email addresses that appear on the website
category.subIndustry	Most specific tier of the company's industry classification
tags	List of company vertical descriptors. Generally more granular than industry classification
foundedYear	The year the company was founded
location	Address of company headquarters
timeZone	IANA time zone of company headquarters
geo.streetNumber	Street number of company headquarters
geo.streetName	Street name of company headquarters
geo.postalCode	Postal Code of company headquarters
geo.state	State of company headquarters
geo.stateCode	Two character state code of company headquarters
logo	URL of the company's logo
facebook.handle	Facebook handle of the company
linkedin.handle	Linkedin Handle of the company
twitter.handle	Twitter handle of company
twitter.id	ID of company's twitter account
twitter.bio	Bio found on company's twitter account
twitter.followers	The number of followers the company has on twitter
twitter.following	Count of accounts the company's twitter account is following
twitter.location	Location listed on the comapny's twitter account
twitter.site	Company website as listed on Twitter
twitter.avatar	URL of company's Twitter avatar
type	The company's type (education, government, nonprofit, private, public, or personal)
ticker	Stock ticker of company (public companies only)
phone	Headquarters phone number
metrics.alexaUsRank	US rank of company site traffic as calculated by Alexa (1 being the most trafficked website)
metrics.alexaGlobalRank	Global rank of company site traffic as calculated by Alexa (1 being the most trafficked website)
metrics.employees	Number of employees that work at the company
metrics.employeeRange	Bucketed employee ranges of company (useful for segmentation)
metrics.marketCap	Total market capitalization for company (public companies only)
metrics.raised	Total amount of funding raised by the company
metrics.annualRevenue	Annual revenue for company (public companies only)
metrics.estamedAnnualRevenue	Clearbit's proprietary estimated annual revenue range for the company
metrics.fiscalYearEnd	Month that the company's fiscal year ends (listed as integer 1-12)
tech	List of technologies used by the company
parent.domain	The domain of the parent company (if any)

 

Note: We cannot map the following data points that we collect via Clearbit Email Enrichment.

These fields are: 

• Employment Role
• Employment Seniority
• Display Location
• Latitude
• Longitude
• Display Name
• Github Handle
• Github Followers
• Twitter Handle
• Twitter Followers
• Facebook Handle
• LinkedIn Handle
• Bio
• Gender
• Site