If you have Salesforce integrated, you can view fields sourced from the lead and contact objects in Salesforce directly in the Drift conversation view.  

Here's where you can see them: 

• Go to Visitors > Contacts Settings > Salesforce attributes

The page you land on will show you all of the Salesforce fields that Drift pulled from the lead and contact objects in Salesforce You will see the attribute name, what type of attribute it is (string, boolean, datetime, etc.), a preview of the attribute (what the actual content of the attribute will look like), and then lastly you will have the option to "show in conversation." Show in conversation will show this attribute and its contents in conversation view.

 

Note:

Drift will not pull any information from the account object in Salesforce to be displayed in the conversation sidebar aside from Account Owner and Account Name.