Marketo Programs represent a single marketing initiative.  Drift now is pleased to offer support for Marketo Programs by syncing playbooks to specific Marketo Programs. For a more detailed understanding of Marketo Programs click here.

To start syncing your playbooks to Marketo Programs, you'll need to first connect Drift and Marketo.  For information on how connect Drift with an online Marketing platform like Marketo, see our help doc here. 

Billing Plan: The Marketo Integration is available on the Premium, Advanced, and Enterprise Drift plans.

Note: After setting up the integration, it may take up to 24 hours before the Marketo Program appears for use.  Once avaiable, you can set a default Marketo Program for all your Drift playbooks by going to Settings > Integrations > Marketo. 

Keep in mind that individual programs set within the playbooks will override the program in the Marketo Integrations setting.

Note: Within Drift, you are only able to select what Marketo program Drift sends your leads to. Any other customization of the program must be done in Marketo.

Once you've connected Drift and Marketo, all you need to do to sync a playbook to a Marketo Program is to go to the Editor for the playbook you'd like to sync, and click Settings.



Once on the settings page, you'll see a drop-down of existing Marketo Programs you can connect to the playbook.

Once set up, Drift will associate any leads captured through that Playbook with the Marketo Program you have selected. You can then easily follow up with those leads with a Marketo campaign targeted for that Program.