Display frequency are conditions set within your playbooks that determine how frequently a site visitor will see a specific playbook!
Selecting the Display Frequency
While building your playbook, after your targeting conditions are set you'll want to set how often your playbook is shown. Simply scroll down and select the appropriate radio button. You can also select what percentage of customers will see your bot.

Frequency Types and What They Mean
We have three different display frequencies and below we will cover what each type means and how they will make your playbooks behave.
Note: The Follow Me feature available in Drift will allow visitors to continue their conversations from page to page as they navigate your site. This feature is enabled by default for all FY22 Drift plans.
- On every page load: The playbook will fire once per page load. If someone has a conversation and they refresh the page, they lose the conversation and the playbook starts over.
- Until they interact, once per session: The playbook will fire once per page load. If a visitor interacts with the playbook and refreshes the page, the playbook would not appear until the next session or on a return visit.
- Until they interact, then hide it: The playbook will fire once per page load, If a visitor interacts with the playbook and refreshes the page, it will not fire again for that visitor.