Getting information on your site visitors is an important part of providing a world class buying experience. If you are finding that you have a lot of anonymous contacts in your Drift instance there are a few different ways you can try to identify more site visitors.

Billing
The features in this article are available on all Drift plans unless otherwise noted.

Intended Audience:

• Admin
• Marketer

In this Article, we'll cover:

• Email Capture Skill
• Drift Video
• The Drift Chrome Extension
• Outreach and Salesloft Integrations

Email Capture Skill

One of the most effective ways of getting information on a site visitor is by utilizing the Email Capture Skill in your bot playbooks. This skill will automatically ask site visitors for their email address and once it is given a contact card will be created in Drift and Drift intel will enrich the users contact card with the available information. The email capture skill is available starting on the Premium Drift plan. For more information regarding the email capture skill, please see this doc: Bot Skill: Email Capture. 

 

Drift Video

Have you sent Drift Videos to any of your prospective buyers? If so Drift will attempt to enrich the viewers email address, geolocation and company information. This information will populate in the conversation details sidebar of the conversation view. However, since there is no email capture skill involved here, the person watching the video will not be added to Drift as a contact.

 

The Drift Chrome Extension

Using the Drift Chrome Extension along with Outbound Welcome Message playbooks allow you to instantly greet site visitors you've been emailing with when they land on your site. For more information on the Drift Chrome Extension check out this doc. For information on Outbound Welcome Message, see this doc.

 

Outreach and Salesloft Integrations

You can also use the Outreach integration(available on the Premium plan and up) or the Salesloft integration (available on the FY22 Premium plan and up) to help identify visitors. When either of these integrations are connected, Drift will begin to identify visitors who land on your site through a Outreach or Salesloft cadence. This enriched information will appear in the conversation details side bar of the conversation view. You can then use Outbound Welcome Message Playbooks to target these site visitors with a personalized message.