Enhance your AI-powered features like Bionic Chatbot Responses and Drift AI Suggested Replies by uploading your own content to Drift's Content Library.
In this article, you will learn how to upload content to Drift's Content Library. This article includes:
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Have a Premium, Advanced, or Enterprise Drift plan.
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Gather the content you want to upload (URLs, sitemaps, or files).
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Remember that Drift should not be used to store sensitive or confidential information.
To upload content to Drift's Content Library, follow these steps:
1. Navigate to Content Library: Select Content Library from your global navigation menu on the left side of the screen.

Figure 1: The Content Library icon on the global navigation menu
2. Click "Add Content": Click the Add content button to open the upload options.

Figure 2: Showcasing the Add content button in the Content Library
3. Choose Content Type: Select the type of content you want to upload.

Figure 3: Content options
- Add Website and Verify your domain: Enter the website name and URL. You can exclude specific pages or sections.
- Upload File: Upload a PDF or .docx file with the content you’d like the library to reference.
- Add Sitemaps: Allows for automatic refreshes of your content, for further details on Adding the sitemap, check out our Drift - Content Library - Content Resync help doc.
4. Follow On-Screen Instructions: Each upload option will provide specific instructions to guide you through the next steps.

Figure 4: Onscreen directions showing how to add a website to the Content Library
5. Monitor the status of your content library: Each content item uploaded to the Content Library will be listed (Unverified, Requires approval, Processing, Failed, Done) and date stamped as to when it was last updated.
6. (Optional) Add exclusions: Adding an exclusion by selecting Add content > Add Exclusion will tell your content library to ignore select directories or individual pages when training the Drift AI.
- After entering your website, the website status will show as "Unverified” in your Library until you have verified your domain using.
- Drift AI uses the uploaded content to generate more relevant and accurate responses in features like Bionic Chatbots and AI Suggested Replies.
- Consider uploading content such as product features/benefits, pricing information, support content, case studies, competitor comparisons, or white papers.
- Refer to the Content Library FAQ for answers to common questions.
- Review the Included / Excluded tabs in the Content Library to select which content will be referenced throughout Drift.
- Enable AI Suggested Replies in Settings > AI features to utilize your uploaded content in AI-powered responses.
- Review your Bionic Chatbot AI Responses to ensure your Chatbots are referencing the correct material.
- If needed, implement additional Content Rules in your Content Library. For more information, check out our Content Library - Content Classification help doc.