Drift Engage allows you to reveal and measure intent with anonymous traffic.  

Billing Plan: Drift Engage is available as an add-on for the Premium, Advanced and Enterprise plans.  

In this article, we’ll go over:

• What the Drift Engage Score is
• How the Engage Score is Generated
• How to Set Up Drift Engage
• Where the Drift Engage Score Appears 
• How to Target Your Playbooks with Drift Engage
• Reporting on Drift Engage

How to Set Up Drift Engage 

Method #1 Setup within Drift

Note: If you purchased the Drift Engage add on after 11/15/2023 then you will use method #1 to set up the integration.
 

1. To set up Drift Engage within Drift first navigate to Settings > Integrations > Drift Engage.
2. Click the Connect button to connect to Drift Engage
3. After clicking the button a modal will pop up asking you for the domain you want to add Drift Engage to
4. After submitting the domain, Drift will take a few seconds to verify and set up the integration with Lift AI
5. Once the verification is complete, the pop up modal will close and the domain you submitted will be displayed on the integration page indicating that Drift Engage is now active

Where the Drift Engage Score Appears

The Engagement Score can be found in the conversation details sidebar, the contact attribute screen, and in Drift Prospector.  See below images for reference on each section.

Viewing the Engagement Score in the Conversation Details Sidebar

When a visitor starts a conversation you can find their engagement score in the conversation details sidebar on the right side of the screen.

Viewing the Engagement Score as a Contact Attribute 

You can find the engagement score as a contact attribute on a visitors contact record listed under Visitors > All Contacts.

 

Viewing the Engagement Score in Drift Prospector

You can also find the engagement score within Drift Prospector by clicking on Prospector Dashboard. From the Prospector Dashboard click into an account to open the account details page and click Contacts. You can view the engagement score for each contact from this page.

Clicking on a contact from this page will open up the contact details  page where you can find their engagement score at the top of the page.

How to Target Your Playbooks With Drift Engage

Drift Engage scores can be used to target your playbooks based on buyer intent. To target a Playbook based on a Drift Engage score, first navigate to the Playbook you want to target by clicking the Playbooks tab > Chat Playbooks. From here, click into the Playbook you want to set up targeting for.
Click on the Targeting tab and select the Cookie condition. Set your conditions as a range of five numbers (see example below). This will show the Playbook to anyone with a score that falls within what you selected as the targeting condition.

Below are some of the common targeting conditions used when targeting a visitor within an Drift Engage score range.

Cookie is: vs_convo_ai=95-100 
Cookie is: vs_convo_ai=90-94
Cookie is: vs_convo_ai=85-89
Cookie is: vs_convo_ai=80-84
Cookie is: vs_convo_ai=75-79
Cookie is: vs_convo_ai=70-74
Cookie is: vs_convo_ai=65-69
Cookie is: vs_convo_ai=60-64
 

You can also target your Playbooks by using the Lift AI Intent segment contact attribute. 

Create a contact segment using the Lift AI Intent Segment. In this example we are creating a High intent segment which will target users with a score of 60+.

Note: The intent segments align with the scores described in the “How the Engagement Score is Generated” section of this help doc. If you wish to target a broader range, we suggest you use cookie targeting.

 

Reporting on Drift Engage

Once you’ve made a Playbook that utilizes Drift Engage, you can navigate to Reports > Playbooks > Chat Playbooks to access Chat Playbook Reporting and see how your Playbook is performing.
In addition to Chat Playbook Reporting, you can also navigate to Visitors > Audience and select the audience you want to view. Navigate to the bottom and use the dropdown to filter by either the Drift Engage Intent Segment or the Drift Engage Score.