Drift’s AI-powered Engagement Score tells you which of your accounts, target or not, are the most engaged and most likely to buy based on their interactions with your brand’s marketing and sales motions.

In this doc we'll cover:

• Accessing the Engagement Score
• How is the Engagement Score Calculated?

The Drift Engagement Score is available on the FY22 Premium and above plans.

Accessing The Engagement Score

The Drift Engagement score requires no set up, and will be activated as soon as visitors begin landing on your pages that have Drift installed.  You'll find the Engagement Score in three locations within Drift:

• The Activity Feed
• The Account Engagement Page

The Activity Feed

To access the Engagement Score, click on the "Activity" tab.

On the right hand side of each account snapshot, you can see the accounts engagement score.  Hover over the score for more details.



You can also view details on an accounts engagement score via the Activity Feed.  In the Activity Feed you'll find the Engagement Score details box on the right hand side.  For more details on the Activity Feed, check out our help doc here: Activity Feed

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​​​​​​The Account Engagement Page

To access the Account Engagement Page, go to Visitors > Account > Account Engagement.  Details about the engagement score will be displayed in the Score, Trend, and Score Graph column.

How is the Engagement Score Calculated?

The Engagement updates every 30 minutes, and the score prioritizes the accounts for you based on the their level of interest in your company.  It is measured on a scale of 1 to 5 by assigning weighted point values to any activities performed on your site.  The score is calculated based on the following activities in order of highest to lowest impact. 

• Meetings Booked
• Conversations held
• Videos viewed (longer % viewed have a higher impact)
• High intent page visits
• Email clicks
• Email opens

Other factors we take into account include:

• Recency: Only activity from the last 2 weeks will impact score. For example, if an account showed activity > 2 weeks ago, they will be given a score of 0 flames. In addition, the score is significantly impacted by the recency of the activity that occurred
• Known vs unknown contacts: Conversations, video views, and site visits from known contacts count 2X more towards the score

• It incorporates conversational intent. Not every email, chat, phone call, or Zoom indicates somebody wants to buy — some could be saying "I'm not ready" or "We aren't interested." Our AI analyzes your conversations and surfaces the ones that matter in the engagement score, maximizing rep efficiency