If you've connected Drift and Marketo, you may use attributes you utilize in Marketo in Drift, as well! These attributes can be important for your sales or marketing teams so you can create workflows in both Drift and Marketo, and to make sure that you're keeping all of the data on customers and leads consistent between your platforms!

Billing Plan: The Marketo Integration is available on our Premium and above plans.

In this article, we'll cover

• Manually mapping Drift Attributes to Marketo Attributes
• Mapping Attributes using a CSV file
• Related Reading

Mapping Marketo Attributes in Drift from Settings

Head to Settings > App Settings > Integrations > Marketo, or, click here.

 

Click Mapped Marketo Attributes.

Select an attribute from the Drift Attribute or Value column and match it to an existing Marketo attribute that's in your Marketo instance! Using the "Overwrite" toggle allows Drift to overwrite attributes that have previously been synced to Marketo with new data.

For country and state names, you can also choose to send abbreviated names if you'd like. For example, sending "MA" instead of "Massachusetts."

You can map static attributes from Drift into Marketo as well. Simply select a field under Drift Attribute or value and start typing. Click Set static value in the dropdown when you're finished.

 

Remember to click Update above the table of mapped attributes to save your changes!

We are currently unable to send the following attributes into Marketo:

• postalCode
• postal_code
• employmentRole
• employment_role
• employmentSeniority
• employment_seniority
• displayLocation
• display_location
• latitude
• longitude
• displayName
• display_name
• githubHandle
• github_handle
• githubFollowers
• github_followers
• twitterHandle
• twitter_handle
• twitterFollowers
• twitter_followers
• facebookHandle
• facebook_handle
• linkedinHandle
• linkedin_handle
• bio
• gender
• site

Mapping Attributes using a CSV file.

Upload a CSV of Contacts

For full instructions on importing contacts via CSV, check out our help doc!

Once you've imported the CSV, you'll be able to map your CSV columns to Attributes in Drift.

You always need an "email" field to map into Drift in order for your CSV upload to be successful

Make sure to finish your import after you're done! 

 

For more information on custom contact attributes, read our doc here.

Looking for help with Marketo? You can reach out to Marketo support here.