Anytime a contact has a new conversation in Drift, that will be logged as an activity on the lead in Marketo. To start sending this activity, you'll first need to create a Custom Activity within Marketo and provide its ID.

Keep in mind: You must follow these instructions exactly in regards to Display Name and API Name for this feature to function properly. 
Step 1 - In Marketo, click "admin" > "marketo custom activities" > "new custom activity". For Display Name type in "New Drift Conversation". For the Api Name type in "newDriftConversation_c". For the description type "A new conversation was started in Drift" and then click "next". NOTE: Display Name and API Name must match exactly what is pictured below. Display Name = New Drift Conversation, API Name = newDriftConversation_c


Step 2 - Add a filter and a trigger Note filters are past tense and triggers are present tense. We suggest adding the filter "New Drift Conversation Started" and the trigger "New Drift Conversation". Then click "next".

Step 3 - This step needs to be followed exactly as pictured to function properly
Data type = string
Name = conversationUrl
API Name = (This will autocomplete) ConversationUrl
Description = The URL to the conversation within Drift
Click "submit"

Step 4 - Approve the activity in Marketo by clicking "custom activity actions" > "approve activity"

Step 5 - in Drift navigate to Settings > Integrations > Marketo > Synced Marketo Data -> You will see a box to add the activities (Add screenshot of the box in the sync settings page for activity) -> Choose +Add Drift Activity -> Match up the Drift activity to the Marketo activity using the drop down menu.


Choose "Sync Data" 

Add Drift Activities with the + Add Drift Activity button. Match up the Drift activity to the Marketo activity using the dropdown menus:

Step 6 - Make sure the conversation transcript checkbox is ticked so transcripts are synced on the activity.
Step 7 - Run a test conversation in Drift (This approves the activity in Marketo) > look up that email (in quick find) in the Marketo database > click the contact > at the top navigate away from info and choose activity log > look for new drift conversation like this:

Click on that and you should see data populate.

Note: It is expected that the entire custom activity will not populate during a preview flow bot test. The full activity only appears on a live Playbook test.

Data that will populate using the New Conversation Activity

Standard on activity:

• Person ID (standard on activity)
• Conversation URL (standard on activity)

Attributes available with "Activity Write" permissions enabled

• Conversation Playbook
• Conversation Transcript
• Conversation Started (URL of page the chat started on)
• Conversation Tags
• Closed By

For more on editing permissions, check out Marketo's Developer documentation here! 

What it looks like in Marketo: