InformationCreated Date10/13/2026, 11:57 AMLast Published Date10/6/2026, 7:03 PMFieldsArticleChat Playbooks allow all Drift users to qualify site traffic, route leads to the right rep, and make it easy for teams to demonstrate their success while also allowing users to understand site visitor behaviors. You can use this guide to better understand Chat Playbooks and get a better understanding of how they work relative to your role in your organization. Use the links below to learn more about each topic.Plan Availability: Chat Playbooks are available on the Premium, Advanced and Enterprise plans. MarketingSalesServiceBeginnerWhere will I find my playbooks and how can I start building them? How do I know who will see my playbooks? What are the different types of Chat Playbooks?Where will I find my playbooks and how can I start building them? How do I know who will see my playbooks? What are the different types of Chat Playbooks?Where will I find my playbooks and how can I start building them? How do I know who will see my playbooks? What are the different types of Chat Playbooks?IntermediateWhat chat playbooks can be used to to help out Marketing?What chat playbooks can be used to to help out Sales?What chat playbooks can be used to help Service teams? TitleDrift - Persona Guide: Understanding Chat PlaybooksURL NamePersona-Guide-Playbooks