As a B2B marketer, you probably hate seeing null values. Especially in big fields like direct phone number or job title.

Now, Drift Email can now automatically enrich contact records from email signatures and auto-replies. Best of all? Setting it up in your Drift Email account couldn't be more simple. Here are the steps:

Click the Skills tab > Create Skill > Enrich contacts.

First, go to the Automate tab in your Drift Email account. Click Create New Skill. Then, click Create Skill in the Enrich box.

 

You'll then want to switch the button in the "Enrich Phone Numbers" box to "ON" as shown below. This will populate in the Phone field in Marketo.

You'll also want to turn on the "Enrich Titles" function as well. Simply switch the button to "ON" in the "Enrich Titles" box as shown below. This will populate the Title field in Marketo.

 

Multiple Ways to Sync to Your Marketing Integration

There are a few options you have to choose from when deciding how Enrich data will get written to your integrated marketing account:  

              1. Sync to default field only when the existing value is empty  

               2. Sync to default field and override existing value

               3. Sync to default field when existing value is null. And, sync to this secondary field if default field has a value.

 

As a best practice, we advise choosing the first option for titles, and the third option for phone numbers, as we don't want to potentially overwrite previously stored data with data pulled from Drift Email. If you choose to write to a secondary field, we would advise that you create a new field that you can easily relate back to Drift Email, such as " Drift Email Phone Number" or " Drift Email Title". 
 

Wrap Up

Enrich is an easy way to get even more data from your email replies through Drift Email. Currently, Enrich is available for Marketo, Eloqua, Pardot and Hubspot customers.  There is no additional charge to access enrichment in Drift Email, so just flip the switch and watch the results.