Once your Hubspot integration is set up, you can start sending events to Hubspot.
When sending events to HubSpot, you’ll also be able to create lists based on a number of different properties. 

Here we'll go over what some of those properties mean:
 

Drift Campaign Response Property

This property indicates when someone responds to a Playbook conversation. For example, they clicked on a Playbook's CTA, and they responded.

Drift Message Sent Property

This property refers to when someone has responded to a Conversation


 

Marked as Drift CQL Property

This property refers to when someone is marked as a CQL in that response.


 

New Drift Conversation Property

This property refers to when an entirely new conversation was sent.