Drift - What the Default Attributes Mean in the Drift CRM

Oct 6, 2026
Knowledge

Created Date

10/13/2026, 11:58 AM

Last Published Date

10/6/2026, 7:02 PM

Article

Billing Plan: Default Attributes are available on all Drift plans.

In this article, we'll cover:

What the Default Attributes Means

When you visit your Visitor view, you'll notice that there are some default attributes already added into your CRM. To see those attributes in your account, you can click "Create Filter" and then select "Attributes" from the drop down filter.

If you'd like more details about what each attribute is, you can always head to Visitors > Contact Settings as well.

Here is a list of all of the default attributes we add to your Drift account and what they mean:

They are listed with the name you see in the CRM, the tag for the attribute, a short description of the attribute itself and any special cases regarding an attribute if applicable.

Display Name	Attribute Name	Description	Special Cases
First Name	first_name	First Name
Last Name	last_name	Last Name
Country	country	Country
State	state	State
City	city	City
Start Date	start_date	The first time we saw this user
Last Active	last_active	The start time of the most recent session of the user
Name	name	Name
Alias	alias	The display name of the user. This will be name if a name is set, otherwise email
Email	email	Email
Phone	phone	Phone Number
Lead Stage	_classification	Most recent lead stage assigned by a Playbook goal
Last Contacted	last_contacted	The last time a visitor was sent a message
CQL Score	_cql_score	CQL Score
CQL Source	_cql_source	BOT if added by the bot. MANUAL if added manually by a user
Original UTM Medium	original_medium	Original UTM Medium	Drift will store UTM Source, Medium, Campaign, Content, and Term. We also receive autotagging from platforms like Google and Facebook because they pass a webshim that helps assign values naturally if none are set in the URL parameter
Recent UTM Medium	recent_medium	Recent UTM Medium	Drift will store UTM Source, Medium, Campaign, Content, and Term. We also receive autotagging from platforms like Google and Facebook because they pass a webshim that helps assign values naturally if none are set in the URL parameter
Original UTM Source	original_source	Original UTM Source	Drift will store UTM Source, Medium, Campaign, Content, and Term. We also receive autotagging from platforms like Google and Facebook because they pass a webshim that helps assign values naturally if none are set in the URL parameter
Recent UTM Source	recent_source	Recent UTM Source	Drift will store UTM Source, Medium, Campaign, Content, and Term. We also receive autotagging from platforms like Google and Facebook because they pass a webshim that helps assign values naturally if none are set in the URL parameter
Original UTM Term	original_term	Original UTM Term	Drift will store UTM Source, Medium, Campaign, Content, and Term. We also receive autotagging from platforms like Google and Facebook because they pass a webshim that helps assign values naturally if none are set in the URL parameter
Recent UTM Term	recent_term	Recent UTM Term	Drift will store UTM Source, Medium, Campaign, Content, and Term. We also receive autotagging from platforms like Google and Facebook because they pass a webshim that helps assign values naturally if none are set in the URL parameter
Original UTM Campaign	original_campaign	Original UTM Campaign	Drift will store UTM Source, Medium, Campaign, Content, and Term. We also receive autotagging from platforms like Google and Facebook because they pass a webshim that helps assign values naturally if none are set in the URL parameter
Recent UTM Campaign	recent_campaign	Recent UTM Campaign	Drift will store UTM Source, Medium, Campaign, Content, and Term. We also receive autotagging from platforms like Google and Facebook because they pass a webshim that helps assign values naturally if none are set in the URL parameter
Original UTM Content	original_content	Original UTM Content	Drift will store UTM Source, Medium, Campaign, Content, and Term. We also receive autotagging from platforms like Google and Facebook because they pass a webshim that helps assign values naturally if none are set in the URL parameter
Recent UTM Content	recent_content	Recent UTM Content	Drift will store UTM Source, Medium, Campaign, Content, and Term. We also receive autotagging from platforms like Google and Facebook because they pass a webshim that helps assign values naturally if none are set in the URL parameter
Original Entrance Page URL	original_entrance_page_url	Original Entrance Page URL	This attribute needs a referrer to populate a value
Recent Entrance Page URL	recent_entrance_page_url	Recent Entrance Page URL	This attribute needs a referrer to populate a value
Original Referer URL	original_referer_url	Original Referer URL
Recent Referer URL	recent_referer_url	Recent Referer URL
Original Entrance Page Title	original_entrance_page_title	Original Entrance Page Title
Recent Entrance Page Title	recent_entrance_page_title	Recent Entrance Page Title

For more information on UTM parameters and what they mean, check out this doc.

We also add attributes from Adapt. We maintain their names turning dots to underscores.

If you'd like to create a a new attribute, you can always do so from the same "Contacts Settings" page listed above as well by selecting "Create new attribute" on the top right hand side of the page.

Title

Drift - What the Default Attributes Mean in the Drift CRM

URL Name

What-the-Default-Attributes-Mean-in-the-Drift-CRM

Drift - What the Default Attributes Mean in the Drift CRM

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